RESEARCH

1.BUYER DECISION PROCESS
Tools: Structural Equation Model (SEM), Partial Least Square (PLS), Factor Analysis, Fishbein Multiatribut, Neuromarketing

2.CUSTOMER SATISFACTION RESEARCH
Tools: Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA)

3.POSITIONING RESEARCH
Tools: Multidimensional Scaling (MDS), Perceptual Mapping

4.DEMAND ESTIMATION
Tools: Regression, Forcasting

5.PRICE ELASTICITY TESTING
Tools: Price Sensitivity Meter

6.SALES FORECASTING & TREND MARKET ANALYSIS
Tools: Forecasting, AR, MA, ARIMA 

7.SEGMENTATION RESEARCH
Tools: Cluster Analysis, Crosstab, CHAID

8.MARKETING EFFECTIVENESS
Tools: AIDA, Canonical Correlation, EPIC

9.ADVERTISING RESEARCH
Tools: AIDA,

10.BRAND RESEARCH
Tools: SEM, Brand Equity, Brand Association, Brand Atribut, Brand name testing

11.MYSTERY SHOPPING

12.COMPETITOR ANALYSIS
Tools: SWOT, Radar diagram

13.COMMERCIAL EYE TRACKING

14.DISTRIBUTION CHANNEL RESEARCH

15.CULTURAL MARKETING ANALYSIS

16.MARKETING STRATEGY
Tools: SWOT, IFAS-EFAS, AHP, QSPM

17.SENTIMENT ANALYSIS
Tools: Text Mining, Semantria